Pictures by searchengineland.com

The SEO keywords strategy is essential for your digital marketing plan. Why? SEO (Search engine optimization) increases the quantity and quality of traffic to your website and makes it better for your clients also.   

This long-term strategy focused on growing organic search results, which it means that you do not have to pay for. These results are based on the right using of keywords and creating good content.  

A good content supplies the demand and it can be an article, image or a video. Another attribute, it must be linkable otherwise search engines will not able to rank it.   

Before start writing a list of keywords, you should have clear business goals. In addition, think about your client’s goals and what are they searching for. After this, you will come up easily with your keywords.  

If you still need some help with planning your keywords list, there are many tools that can provide you some potential ideas. One of them is Google Keyword Planner, that tell you how popular search terms are. This tool is just for people who have AdWords account.  

Other payment tools are Moz Keyword Explorer or Keyword Magic Tool, both help you to go pro and create lists that include hundreds of keywords.  

Fortunately, exists free tools such as UberSuggest that offers an overview of the volume, seasonal trends and even cost per link data for each keyword. You can use it without any limitations.   

For instance, for Our Helsinki Blog, we use Google Trends, and KWFinder. According to these tools people write the following keywords when they want to know about Helsinki. 
  • Helsinki 
  • Our Helsinki 
  • Things to do in Helsinki 
  • Visit Helsinki 
  • Sauna 
  • Market Square 
  • Helsinki travel guide 
  • Museum 
We also take into consideration some important keyword targeting elements:  
URL it often uses as anchor text around the web.
https://ourhelsinkiblog.com/things-to-do-in-helsinki

Title tag is an HTLM element, for example, H1 means the main headline on an article. H1 is associated with higher rankings, because describe the page’s or article’s content.
The topic of our article: Things to do in Helsinki during winter time

Content page is about how to create a good content.

Image alt attributes give you the opportunity to show up your article or website in images. In WordPress we write a title related to the content and for our alt text of every image “things to do in Helsinki winter”    

Internal and external links. An internal link could be another article on our blog. If you want to do an extreme outdoor activity the winter swimming is one of them. For external links, we can used it as a support of our content. Please, use no more than four links if you publish a short article.


Our last advice is remembering built your content to be shared through social media.